The Kaizen Framework: How to turn marketing data into growth

from The Marketing Intelligence Show · host Supermetrics

You may have heard of the Toyota Way or Kaizen. It's a manufacturing approach that aims to maximize efficiency and reduce waste. Kaizen means 'continuous improvement' in Japanese. So how can you apply Kaizen to marketing data management? We chat with Zeke Camusio, CEO of Data Speaks, to figure it out.

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This episode was published on June 29, 2023.

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