EPISODE · Aug 26, 2024 · 43 MIN
The Key Pillars to Sales Success | Andrew Seerden | Ep 186
from EOS for a Better Business, Better Life · host EOS Implementers Debra Chantry-Taylor, Adam Harris, business owners and experts!
Welcome to Better Business, Better Life. Join Host Debra Chantry-Taylor with guest, Andrew Seerden, co-founder and director of Fresh Perspective Sales. With a career that spans from selling mainframes at IBM in the Netherlands to taking leadership roles at Compaq and Hewlett-Packard in New Zealand before establishing his own company, Andrew shares his extensive experience in corporate sales and marketing. In this episode, Andrew shares his journey from corporate life to entrepreneurship, discussing the four key pillars of high-performing sales: strategy, customer focus, people, and sales enablement. Tune in to discover practical tips for transforming your business's sales approach and achieving sustainable growth. HOST'S DETAILS: ___________________________________________ ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner ►See how she can help you: https://businessaction.co.nz/ ____________________________________________ GUESTS DETAILS: ____________________________________________ ► https://www.freshperspectivesales.com/ ► Andrew Seerden - LinkedIn Chapters: 0:25 - Introduction and Guest Introduction 1:56 - Andrew’s Journey and Entrepreneurial Background 5:17 - Passion for Sales and Common Sales Challenges 11:43 - Sales Leadership and Performance Management 15:36 - Fresh Perspective Sales’ Methodology 34:29 - Implementing Sales and Marketing Strategies 34:40 - Top Tips for Sales and Marketing Success 41:34 - The Importance of Integrated Sales and Marketing 42:40 - Final Remarks
What this episode covers
Welcome to Better Business, Better Life. Join Host Debra Chantry-Taylor with guest, Andrew Seerden, co-founder and director of Fresh Perspective Sales. With a career that spans from selling mainframes at IBM in the Netherlands to taking leadership roles at Compaq and Hewlett-Packard in New Zealand before establishing his own company, Andrew shares his extensive experience in corporate sales and marketing. In this episode, Andrew shares his journey from corporate life to entrepreneurship, discussing the four key pillars of high-performing sales: strategy, customer focus, people, and sales enablement. Tune in to discover practical tips for transforming your business's sales approach and achieving sustainable growth. HOST'S DETAILS: ___________________________________________ ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner ►See how she can help you: https://businessaction.co.nz/ ____________________________________________ GUESTS DETAILS: ____________________________________________ ► https://www.freshperspectivesales.com/ ► Andrew Seerden - LinkedIn Chapters: 0:25 - Introduction and Guest Introduction 1:56 - Andrew’s Journey and Entrepreneurial Background 5:17 - Passion for Sales and Common Sales Challenges 11:43 - Sales Leadership and Performance Management 15:36 - Fresh Perspective Sales’ Methodology 34:29 - Implementing Sales and Marketing Strategies 34:40 - Top Tips for Sales and Marketing Success 41:34 - The Importance of Integrated Sales and Marketing 42:40 - Final Remarks
NOW PLAYING
The Key Pillars to Sales Success | Andrew Seerden | Ep 186
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m