The Key to 52% Brand Revenue Growth...and it's Not What You Think!

Book 5 is in the can for me, and it involved deep research into the evolution of prospecting, business development and client retention in this brave new digital, post-pandemic age. While businesses evaluate tactic/strategy driven KPIs, few consider the most important driver of brand growth as found by an eight-year study conducted by the Harvard Business Review.  Their findings may surprise you, but if you're looking for revenue growth this year, this is a must listen.