The Key to Maximizing B2B Conversion Rates

Interview with Claire Suellentrop - Co-founder & COO of Forget The Funnel and Former Director of Marketing at Calendly With an experience of more than 10 years in marketing and 8 years in SaaS - Claire Suellentrop is on a quest to democratize access to fulfilling, high-paying careers in tech. Previously the Director of Marketing and #2 employee at Calendly — she has seen firsthand that truly effective marketing stems from a deep understanding of existing customers. Tune in to know how her methods have helped businesses identify marketing messages that build greater relationships and achieve record-breaking sales. What's On The Menu: The 3 most critical skill positions for leading a SaaS marketing team The key difference between Marketing and Growth Leveraging ideal customers in product-led growth Marketing channels you need to perfect your messaging How to provide value to customers that have the intent to purchase How to use performance indicators in 2022: Distinguishing CPIs from KPIs