The key to successful negotiations #25 – with Sonja London

We are doing a brief pause on our current season, to add this special episode with Sonja London, President of Licensing Executives Society International (LESI), General Counsel and Licensing Executive at TactoTek and advisor for other companies. During this great conversation with her, we talked about negotiations and trust, diversity and role models, and ways to support SMEs through legislation.  LESI is a global business association made up of 33 national and regional societies, representing more than 6,500 individual members in more than 90 countries, all involved in the licensing, transfer and management of intellectual property rights.  Check out the links to this episode here: https://www.4ipcouncil.com/podcasts