The key to understanding social media marketing

Todays guest is Sheena White. In short, Sheena is a social media strategist and copywriter. But honestly she is more than just that. She is a heart-centered entrepreneur who specifically helps women in their small businesses’ so that they can maximize the power of social media and increase their success rate in the online marketing world. Holy cow as an entrepreneur myself, there just never seems to be enough time in the day. No joke, I spend at least 2-3 hours a day just contributing to the FREE content on my blog and website. Whether it’s blog articles, my newsletters, free ebooks, free classes or my podcast, I’m churning out a lot of content – and I’ve been doing it for over seven years! It can be overwhelming especially if you don’t know where to focus your efforst. Online marketing can be a tricky game. 1) you have to understand the marketing animal 2) you have to navigate an industry that is ever-changing 3) the rules of the game are changing daily. So what did I do? I quit my newsletter. If people wanted ground breaking FREE info they could just visit my blog. Why on earth did I want to create yet another earth shattering form of media, that would honestly get a low conversion rate and probably never even get read? At least on my blog the content lives for ever and I’m in control of when it hits the trash, right? {click here to read more}