The KFC Proposal - Viral Campaign (South Africa) with Mpumelelo Zondi

Mpumelelo Zondi, Head of Brand and Global Client Lead with Edelman Africa joins our host Dan Gold on the #PRCAfuse podcast. We take a deep dive into the legendary #KFCproposal.Mpumi talks about the importance of social listening and how the crisis communication toolkit can be used for good news stories as well.Watch our discussion on our YouTube channel here.There are so many lessons and highlights to this organic 'campaign' Produced by Dan Gold.Production and editing supported by Martin Charlton Communications