EPISODE · Jul 6, 2020 · 38 MIN
The kids are in charge
from The Marketing Companion · host Mark Schaefer and Brooke Sellas
Mark and Brooke examine emerging research that may indicate key post-pandemic consumer changes. Among the insights in this episode is the indication that children have taken over the eCommerce function for the family. Other topics include comfort spending, commerce levels, BOPIS, and new digital advertising trends.
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