The Kindness of Using Simple Language When Writing (Why It Matters)

Simple language isn’t “dumbing it down.” It’s letting the air back into the room. It’s saying: we don’t need a chandelier here. A lamp will do. A good lamp. One that works. Because most people don’t read to be impressed. They read to feel something click. They read to recognize themselves in a sentence and think, yeah, that’s it. That’s what I was trying to say. Complicated writing often hides a lack of clarity. Simple writing exposes it. Which is why it’s harder. Connect with me: https://www.jimhansenmedia.com/