The KitKat Heist: Turning Brand Volatility into Strategic Momentum

KitKat reminds us of something critical:Not every unexpected situation is a crisis.Some are unplanned entry points into culture.And in a world where attention is scarce, the ability to recognize — and act on — those moments becomes a strategic advantage.If this episode gave you a new lens on real-time strategy and brand agility, follow Marketing & Strategy Unlocked, share it with your team, and subscribe.Because today, strategy doesn’t just live in plans.It lives in moments.