How the NBA is Cashing In on Its Biggest Postseason in Decades

from Big Take · host Bloomberg and iHeartPodcasts

New Yorkers turned out by the thousands on Thursday to celebrate the Knicks’ first NBA Finals victory in 53 years. But Jalen Brunson and co. weren’t the only big winners. On today’s Big Take podcast, Jason Kelly – host of Bloomberg’s The Deal With Alex Rodriguez and Jason Kelly – and business of sports reporter Randall Williams tell Sarah Holder about the business side of the most-watched NBA finals since 1998, and how the series bolstered the fortunes of everyone from merch sellers and New York bars to, of course, the NBA itself. Read more: NY Knicks Fans Pay $950 to Hold Spots at Free Parade We have a special Bloomberg subscription offer for podcast listeners at Bloomberg.com/podcastoffer. Hosted by Sarah Holder; Produced by Rachael Lewis-Krisky with assistance from Victor Swezey; Reported by Jason Kelly and Randall Williams; Edited by Jeffrey Grocott. Fact-checking by Laura Newcombe and Victor Swezey; Engineering by Emma Munger. Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.See omnystudio.com/listener for privacy information.

NOW PLAYING

0:00 17:25

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

The Hobbit by J. R. R. Tolkien Audiobook, Chapter 19 of 19

Sep 22, 2023 ·20m

The Hobbit by J. R. R. Tolkien Audiobook, Chapter 18 of 19

Sep 22, 2023 ·20m

The Hobbit by J. R. R. Tolkien Audiobook, Chapter 17 of 19

Sep 22, 2023 ·27m

The Hobbit by J. R. R. Tolkien Audiobook, Chapter 16 of 19

Sep 22, 2023 ·14m

The Hobbit by J. R. R. Tolkien Audiobook, Chapter 15 of 19

Sep 22, 2023 ·24m

Similar Podcasts

The Lee Olsen Show Lee Olsen CJF I want to help you improve all areas of your life by 3 types of podcasts!👉Blood, Sweat & Blessings-Interviews of normal people that have achieved BIG things!👉Series!!! For Love of the Horse- Brad Jackman DVM & Lee Olsen CJF, how to help your horse!👉Business Tips- Proven Life Changing Business Strategies with Lee Olsen The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str 2 Old Ladies Walking Rozee 2 Old Ladies Walking features the journeys, insights, and light conversation between Liz and Rosie, two women of a certain age who live in the Hudson Valley of New York. From pelvic floor challenges and life with young adult children to food, bird calls, fear of “mad lamb” disease, and myriad topics in between, we cover it all while walking on the scenic trails of the northeast, or wherever our travels take us. Join us and have a listen! Westenberg Joan Westenberg The Westenberg Podcast offers ideas, explainers, book notes, and reflections on technology, philosophy, and the human experience. Hosted by Joan Westenberg, each episode unpacks complex topics with clarity and depth, blending personal insights with thought-provoking analysis. It’s a space for exploring big questions and fresh perspectives in an accessible format.

Frequently Asked Questions

How long is this episode of Big Take?

This episode is 17 minutes long.

When was this Big Take episode published?

This episode was published on June 18, 2026.

What is this episode about?

Can I download this Big Take episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!