The Koerner Office: How a Garage Floor Side Hustle Hit $60K/Month

A garage floor coatings side hustle turned into a $60K/month business by keeping the model simple, profitable, and execution-focused. In this condensed version of The Koerner Office with host Chris Koerner, you’ll hear how a tile worker in Iowa City spotted the opportunity, learned the process with YouTube and AI, and built a premium garage floor business using Facebook, Instagram, and Google Local Service Ads. The summary covers the pricing math, the polyurea and polyaspartic product stack, how they qualify leads, and why basic home-service fundamentals like answering the phone, showing up on time, and clean branding can outperform more complicated strategies. You’ll also learn how an early failure led to stronger partners and faster scaling. Get the key ideas from the full episode in minutes—listen now.