The Koerner Office: Layoff to $11K/Month App with Caleb Panza

A layoff, family pressure, and relentless iteration turned a setback into a startup win. In this condensed version of The Koerner Office, Chris Koerner talks with Caleb Panza, founder of Post for Me, about building an AI-powered social media posting app after job loss and bankruptcy forced a hard reset. Hear how Caleb grew from $500 MRR to $5,000 MRR by “building in public,” using AI SEO, improving website structure, and turning support conversations into content that ChatGPT and other tools could surface. The episode also covers churn reduction, onboarding, telemetry, and practical startup advice for founders in SaaS, artificial intelligence, and entrepreneurship. Learn how Caleb chose a problem he personally felt, shipped the smallest version first, and iterated toward a business that now reaches $11K/month. Listen now to get the key ideas in minutes.