The Koerner Office: Why “Follow Your Passion” Fails—and What to Do Instead

Chris Koerner argues that “follow your passion” is bad startup advice—and explains how to find what you’re actually built to pursue. In this condensed recap of The Koerner Office, you get the key ideas from the full episode in minutes instead of the full listen: use your behavior to uncover patterns, build momentum through action, and let obsession grow from progress, not the other way around. Host Chris Koerner draws on his experience launching roughly 80 businesses—from iPhone repair to RV parks and online snacks—to show why entrepreneurship is often about spotting gaps, testing ideas, and iterating fast. He also breaks down practical tools like audit-your-life prompts, energy logs, envy maps, and the “teach it for free” test, plus how AI can help turn interests into business models. Listen now to get the key ideas in minutes.