The KPIs They Track to Make $2M a Year (ft. Dr. Deren Flesher and Dr. Ross Maddox)

Tracking numbers doesn’t grow a dental practice. Tracking the right numbers does. In this episode of Just a Couple of Dentists, Eric and Alex sit down with Ross Maddox and Deren Flesher — both owners of $2M+ practices — to break down which KPIs are actually worth paying attention to… and which ones are just consultant noise. They dig into: Lead vs lag metrics (and why most dentists obsess over the wrong ones) Google reviews: when quantity stops mattering and what actually drives patients Case acceptance % vs total treatment dollars accepted New patients vs attrition (aka “the back door problem”) Why “active patients” is often a fake number Hygiene reappointment rate — and why it looks good on paper but still fails in real life How to talk KPIs with your team without killing morale 🔥 Sponsors Darkhorse Tech Ever feel like your IT provider only shows up after something breaks? Darkhorse Tech takes a proactive approach to dental IT — fixing issues before they become problems and keeping your systems fast, secure, and headache-free. 👉 First month of service is FREE for listeners 🌐 https://darkhorsetech.com NADA Payments Dentists lose thousands every year to processing fees they never look at. NADA Payments simplifies merchant services with transparent pricing and no junk fees. Exclusive JACD offer: • $25/month • 1.5% + $0.25 per debit transaction • No hidden fees 🌐 https://nadapayments.com