The KYC Lie: Proving You're Real Doesn't Prove You Won't Rug

Most crypto KYC is just an insurance policy — it helps you find someone after they rug, but it doesn't stop them from rugging.In this episode, we break down the 3-Layer KYC Framework that every exchange listing team and Web3 investor should know:— Layer 1: Identity KYC ("Who are you?")— Layer 2: Background KYC ("Did you do what you claim?")— Layer 3: Behavioral KYC ("What proves you won't act maliciously?")Through an anonymized case study of a $40M FDV token launch where the founder's resume completely fell apart on Layer 3 reverse-checks, we unpack why "proving you're real" is the floor, not the goal — and what proportionate due diligence actually looks like for token issuance.For compliance professionals, listing analysts, Web3 VCs, and serious retail investors.