The Labubu Craze: Unpacking the Hottest Toy Trend

What this episode covers

In this episode, we dive into the unexpected phenomenon of Labubu plush toys from Pop Mart. Originally thought to be a trivial topic, Labubu has exploded in popularity, driven by social media and celebrity endorsements from stars like Lisa and Rosie of Black Pink, Rihanna, and Dua Lipa. We discuss the frenzy around these toys, including collectors lining up overnight and resale prices skyrocketing up to $4,000. We explore the psychological reasons behind this trend, such as the need for community, nostalgia, and the dopamine rush from collecting.

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Frequently Asked Questions

How long is this episode of Not Your Aunty?

This episode is 21 minutes long.

When was this Not Your Aunty episode published?

This episode was published on May 31, 2025.

What is this episode about?

In this episode, we dive into the unexpected phenomenon of Labubu plush toys from Pop Mart. Originally thought to be a trivial topic, Labubu has exploded in popularity, driven by social media and celebrity endorsements from stars like Lisa and Rosie...

Can I download this Not Your Aunty episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.