The Labubu Lowdown

Labubu, the “cute but creepy” character from The Monsters series by Hong Kong artist Kasing Lung, has taken over the world….and now India. Once a niche designer toy, Labubu is now a global collectible phenomenon fuelled by Pop Mart’s blind box strategy and major celebrity endorsements from Rihanna to Karan Johar. With prices ranging from ₹4,000 to over ₹1 crore, Labubu is driving a fast-growing collectibles trend in India. From social media unboxings to resale site frenzies, the demand shows no signs of waning. Host Dia rekhi talks to resellers Nikhil Jain of City Kicks India and Abbas Ali Zaveri, founder at Hype Fly India about why Indian collectors are rushing to join this global club.

Tune in:

You can follow Dia Rekhi on social media: Linkedin & Twitter

Check out other interesting episodes from the host like: Tariffs trump trade, The Curious Case of IndusInd Bank, The Influencer Economy’s Quiet Reset, India’s Biggest Hospital has a Chronic Illness and much more.

Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.

Credits:  SmartKicks, Wu’s World, Jiny Maeng, Christi Fritz

See omnystudio.com/listener for privacy information.