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Jun 9, 2026 21 min

The Lane That Kept Bringing Crashes

from The Bottom-Up Revolution Hosted by Strong Towns

A car had crashed into the same Madison coffee shop three times. That was enough for Josh Olson and Strong Towns Madison to push for a change on Willie Street — a dense, locally-owned corridor that doubles as a commuter shortcut during rush hour. The intervention they proposed cost a fraction of what the city had budgeted, took two weeks to implement, and ran as a two-month trial. Josh breaks down what made the argument land with city staff and commissioners, and what happened after the results came in. ADDITIONAL SHOW NOTES Strong Towns Madison (Site, Instagram) Josh Olson (LinkedIn) Counting Cranes (Substack) Norm Van Eeden Petersman (LinkedIn) Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here. This podcast is made possible by Strong Towns members. Thank you! Join fellow members discussing this episode in The Commons.

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This episode is 21 minutes long.

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This episode was published on June 9, 2026.

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