The Lanolips Phenomenon: How One Balm Hooked Lindsay Lohan & Gigi Hadid

Every 30 seconds, someone buys a Lanolips 101 Ointment - here's how a sheep farm memory became a global beauty empire. This week on The Formula, founder Kirsten Carriol breaks down what it takes to build a brand that lasts in the age of viral trends. We're exploring how Kirsten's childhood memory of lanolin from her grandparents' sheep farm became the ultimate solution for chronically cracked lips - a problem the massive beauty industry kept getting wrong. She reveals why viral balms are often 'duds,' the crucial distinction between creating a product for Instagram "aesthetic" versus one that actually works, and how a long-haul flight moment led her to launch a brand that counts Lindsay Lohan and Gigi Hadid among its fans. If you've ever been frustrated by lip balms that promise the world but deliver absolutely nothing, this episode is for you! PRODUCTS MENTIONED: Lanolips The Original 101 Ointment Multipurpose Superbalm $18.95 101 Ointment Multi-Balm Coconutter $14.95  Lanolin Everywhere Cream $18.95 FOR MORE WHERE THIS CAME FROM:  Watch & Subscribe on YouTube – Watch this episode, tonight at 7pm! Catch it here. Follow us on Instagram: @youbeautypodcast Follow us on TikTok: @youbeautypod Join our You Beauty Facebook Group here For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here Subscribe to Mamamia here GET IN TOUCH: Got a beauty question you want answered? Email us at [email protected] or send us a voice note on Instagram! You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren Guest: Kirsten Carriol  Producer: Sophie Campbell Audio Producer: Tegan Sadler Video Producer: Artemi Kokkaris Just so you know — some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.