The Largest Blueberry Producer in the World

What this episode covers

This week's Insight Podcast features an in-depth and  revealing conversation with Lee Bragg, the Executive Vice-President of Eastlink, one of the companies in the Bragg Group of Companies, one of Atlantic Canada's most successful family companies.The early history of the Bragg family was in forestry, but John Bragg's decision to build a manufacturing facility in Oxford in 1968 marked the beginning of the shift of the wild blueberry sector from a cottage industry to a scalable, large-scale business. In 1968, the total production of wild blueberries in North America was about 200,000 pounds. Now, production exceeds 140 million pounds annually. Today, Oxford Frozen Foods represents nearly half of all the blueberries produced in North America and has plants in Nova Scotia, New Brunswick and Maine with 220 million pounds of storage capacity. Along the way, the company has become the largest beekeeper in Canada, with nearly 40,000 hives to pollinate its 45,000 acres of blueberry fields under its management. Employment at the Bragg Group peaks at nearly 10,000 during the growing season. The Group of Companies includes airport services, renewable energy, forestry,  cable, hospitality (including the Rodd Hotel Chain and Cabot Cliffs and Links) and real estate development. The company recently purchased 435,000 acres of forest land, previously owned by Northern Pulp, from the Province of Nova Scotia, making Bragg's one of the largest landowners in the province. This podcast is a rare insider view of a spectacularly successful company.

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