The Launch Queen Method: Strategy, Intuition, and Iteration with Yasmeen Turayhi | Yasmeen Turayhi | The Cyber Savvy Woman | EP 110

What separates successful product launches from the ones that quietly fail? In this episode of The Cyber Savvy Woman, host Rachele Schainker is joined by Yasmeen Turayhi—product marketing leader, founder, and author—to explore what really drives effective go-to-market strategies. With experience commercializing over 200 technology products, Yasmeen shares why most companies skip the most critical step: truly understanding their customer. The conversation explores how strategy, intuition, and continuous iteration work together to create launches that actually resonate. You’ll also hear why launches aren’t one-time events, how to distinguish between a product problem and a marketing problem, and where AI can support—but not replace—human judgment. In this episode, we cover: • Why most product launches fail before they even begin • The importance of market research—and why it’s often done wrong • How to understand customer sentiment beyond data and demographics • The difference between a product problem and a marketing problem • Why go-to-market success is about prioritization, not doing everything • How intuition plays a role in leadership and decision-making • Where AI is helpful—and where it still falls short • Why launches should be treated as ongoing processes, not one-time events   About Yasmeen Turayhi: Yasmeen Turayhi is the Founder of Modern Product Agency, where she has helped commercialize over 200 technology products across industries including AI, fintech, climatetech, and neurotech. She is the author of multiple books on product marketing, including the bestseller Product Marketing Debunked. Yasmeen also leads the Inner Knowing School of Intuition, working with executives and creatives to strengthen decision-making through intuition and discernment. She is also the host of the globally ranked podcast Gateways to Awakening, which explores neuroscience, intuition, and consciousness. Her TEDx talk, How to Use Your Intuition to Make Better Decisions, has reached over 25,000 views. 🔗 Connect with Yasmeen: https://www.linkedin.com/in/yasmeenturayhi/   About The Cyber Savvy Woman Podcast: Hosted by Rachele Schainker, The Cyber Savvy Woman helps women business owners build confidence in the digital world by breaking down cybersecurity into practical, actionable strategies. 👍 Like, comment, and subscribe for more conversations on technology, leadership, and digital empowerment. #TheCyberSavvyWoman #ProductMarketing #WomenInTech #GoToMarket #Leadership #AI #CyberSecurity #WomenInBusiness #BusinessStrategy