The Launch Strategy That Creates Loyalty - A 36-Year Experiment

So what does a successful launch strategy have to do with romance? Quite a lot as you'll see in today's podcast episode with a twist. 🙂 Today I take you behind the scenes of the ritual my husband, Doug, and I have practiced every year (for 36 years!) to celebrate our wedding anniversary. The ritual is fun, cheeky and follows the same process every year. It occurred to me today that the process is exactly the same 4 step strategy for every successful launch you may run in your business. Introducing... how to build trust, excitement and loyalty in your business with the "wedding anniversary ritual strategy". In this episode you'll learn: Why, in 34 of our 36 years of marriage we have never bought each other presents, flowers, cards or booked a fancy dinner for our wedding anniversary. The fun ritual we developed instead and I hope you may be insired to copy (if you do, send me photos. Not naughty ones of course.) The 4 step process you can use for every launch, no matter if it uses videos, webinars, workshops, challenges or any other strategy. The essential phases, how long each should last, and how to build loyalty and trust at each phase. Plus I've included over on the podcast page, a photo of our wedding day (how hot is my husband?) I'd love to hear your ah ha's, both for your launches and your romantic relationships. Cheers! JanetSee omnystudio.com/listener for privacy information.