Welcome to the Bea Bold in Business podcast. My name is Samantha Hearn and I'm the host of this amazing channel. I wanted to bring you a place where you hear from myself and other amazing, inspirational business people on their journey to the success they created. I wanted to bring you the offline journeys to the online successes you see on social media.
I want to create a place where you hear the struggles people have improved, the challenges, the lessons they've learned, the mistakes they've made, so that you know that ordinary people can create extraordinary things every single day, and that it's totally possible for you to. The Bea Bold in Business podcast is a place where you are going to hear real genuine, what's and all stories from some of the most exceptional people in business and how they've succeeded anyway. If you are ready to show up in your business, if you are ready to be bold, if you are ready to learn from your mistakes, if you are ready to bounce back and become more resilient, this is a podcast for you. And me, Samantha Hearn, I cannot wait to welcome you, support you, empower and inspire you, and share with you the stories that sometimes don't get shared online, and give you this real refreshing approach on how building a business sometimes can be hard, sometimes involves failing, sometimes involves struggle, but you can still succeed anyway.
So welcome to the Bea Bold in Business podcast, and I cannot wait for you to take your invitation to be bold in your business too. It's a juicy conversation about the launch, no launch situation. So the launch versus no launch approach to your business, potentially what's going on, what you enjoy, what you don't like, stigmas, myths, expectations, realities, truths, conversations, it's all happening here my friend. So I have experienced both because I always think it's important to test and trial.
If you don't test and trial, then you don't know what you like, you don't know what's going to work, you don't know what you want to keep, you're not sure actually what's going to create the best results for you. And all of that is super important. If you really want to be creating a business that is aligned, a business that has consistent success and results, you do need to know what works and what doesn't. So the launch, no launch situation.
I first of all want to talk about why this comes up. So I know that if you're in the no launch camp, what might have happened is you've launched and it's burned you out, you've launched and it didn't create the results you wanted, you've launched and you didn't enjoy the process, you've launched and you felt like it went on too long, you've launched and then you've become detached from your business because you're so focused on the launch. You've lost lots of followers, people are disengaging and you're feeling heavy about it and almost dreading doing it again. If you're in the no launch camp, it might be because you feel that scared.
You're not sure what launch you would actually look like. It feels a bit intimidating or you just like the idea of things being a bit freer, a bit more loose and less pressured. However, along with those two camps, we also then have the other side of the coin, we have the positives. So if you're in the pro launch camp, you might think, I absolutely love it.
I get high cash injections. I get really good spikes and income that can then turn into payment plans, which then sustain for the next few months to come. I absolutely love the fact it builds brand awareness, it builds momentum. It gets people to see me in a really, really big, quick hit and then I can spend some time serving and take a break.
Or you're in the no launch pro camp, which is I love the idea of sustainability and this organic growth, being able to build a business without having to factor in launches, potentially then saving in terms of profit because I'm not having ad spend or looking at increasing from the marketing perspective. So there are pros and cons with both aspects of launching versus no launching. But what I really want to try and do is give you some truths behind it. So you all know that I don't launch in my business.
I don't run a launching business. I've probably done three launch launches in maybe four years. And when I say launch launches, and here's the thing. So let's just talk this through.
If you have a no launch business approach, which I do, I have a no launch business approach, which means, well, it's not just illness. The first thing is it doesn't mean that you don't sell. It just means that you don't necessarily front load with things like a challenge, a webinar, a masterclass, a training, a three part series. And then you have lots of emails with like a sales sequence.
Then you have like an early bird first action bonus. You have an open and a close car period. You have that kind of whole length experience. I still launch, but when I say launch, it's me going on my stories, telling people what I'm selling and people buying it.
Okay. So that's when I'm saying it's no launch. I don't do massive email sequences. I don't do open and close cars.
I don't really do mass classes and webinars that then sell something. So yeah, that's what I mean by that. So the first thing I want to say to you is if you want to really go down the no launch route for your business, you are going to have to put in more consistent efforts than if you did a launch model. Now hear me out.
So in order for my business to be able to run like this successfully and continuously that therefore means that I need to be working harder at my brand where now. I need to be working harder at my brand awareness, my content and visibility, my consistency, my value to my community and conversations I'm having, which means that I do have some non negotiables when it comes to my business, my marketing and my branding that allow me and enable me to create those results. So one example of that is for me, you might see that I am on my social media every day. Now, if I want to run a no launch model business, I'm going to have to be quite aware that throughout the entire year, I need to make sure that there is brand building community building consistency and visibility content value conversations engagement.
There's going to be momentum is going to be a need to showcase a lot of that and create that for my audience. However, if you went down a launch model, you might not necessarily need to put in as much effort when you are not launching and therefore you would just have a bigger energy expenditure when you're launching. So this is why it's such a personal preference because I don't, I don't necessarily do nothing in order to sell. So I think there's definitely an idea around if you don't launch it because clients just kind of flock in.
That doesn't happen. I still need to obviously do the work and I still need to work hard. I still need to show up. I still need to be consistent.
I still need to be very much committing to my business and committing to my visibility. So if you then have a launch model business, you might do exactly that, but you then have those periods of retreat. And there's, it's just a bit more of an influx. So therefore it does use a lot more energy and one here you have a lot more conversations, a lot more increased level of calls, people booking in, you know, a lot more tags on social media, that kind of thing.
And you're kind of like full force. So the first question I want to ask you when it comes to this launch versus no launching your business is how is your energy levels when it comes to your business? What are you able to sustain? Do you enjoy the consistent level of energy?
Do you think you would be able to sustain that? Do you enjoy that and enjoy that level of commitment? Or do you like the idea of kind of this on off, you know, high intensity and then a rest period? That's the first thing that's important.
Irrespective of results, there is no point running a business that gets amazing results if you don't enjoy it, because eventually you will end up not enjoying it so much that it creates resentment, overwhelm, burnout, all of those things and you just kind of run away. So that's why that's the first question. The second question is definitely down to your strategy. So you must make sure that you are thinking about the strategies that you have, whether it is launching or not launching.
So I want to run you through and you will need to rewind this, listen to this on slow-mo, take some notes because I'm just going to try and pump you full of a few things that I would do if we were working together. To support you in either of these modules. I have clients that aren't coaches, I have clients that are entrepreneurs and business owners and that's really important for me in that variety. I have clients that launch, don't launch, have marketing teams, run agencies.
So let me run you through some of the frameworks that I would say really important for each of these models because I think there is a lot of misunderstanding about the success that you can create from these. So let's go down the launch route first. So usually if you were launching, you would have, now this is something that I would say is quite important. You will need to think about your lead time.
So before you launch, that is the most important because otherwise you're going to hit people and they're like what you're talking about. So I would say probably six to eight weeks, all in all. So that means you might have a three-week lead time where you start doing sneak peeks, just telling people what's coming, maybe do a countdown, save the date, start adding it into your emails, doing it as PSS, start creating those little slides and hiding bits of it on Instagram, just start getting content, new fresh content that's going to be linked to the thing that you're launching three weeks before ish. That's the first thing I would say is going to be really important when you look at your launch because you want to create that coherence within your audience before it's there.
You want that curiosity to come. Then you would normally have a launch period. So if you're going to run a Masterclass or webinar, a training, a series, a challenge, a boot camp, whatever it might be, you will obviously then have a promo launch period. So that might be a week, 10 days, two weeks where you're actually promoting the free thing that you are offering.
On the free thing that you are offering is then when you would upsell and promote the thing that you are launching. So throughout that, if we were to segment that even further, when you're promoting the Masterclass, the training, the free thing, you would need emails to promote that, graphics to promote that, and opt in page and a thank you page, and email to let them know what's happening. Emails to send them countdowns or reminders, link to whatever it is that you're posting or wherever it is, and then correspondence afterwards with replay access. You'd also want to create your slides or your teaching materials.
Excuse me. This is all for the free thing. Once you've got the free thing, you're then going to need for your paid thing that you're launching after the free thing. You're going to need your sales page.
You're going to need your pitch, which you do during the free thing. You're also going to need to think about if you want fast section bonuses, early bird, your pricing structure, payments, if people are booking in calls. You'll also then want to open your cart, which is your open cart emails. When you then tell people the offer and you probably have between three to seven, depending on how long it's open for emails, then go out to everyone that subscribes and opted into the free thing, talking about the paid thing.
On top of that, you would also think about your social media strategy once the paid thing is open. Will you be doing some live interviews with clients? Will you be sharing testimonials? Will you be doing sneak peeks?
Will you be doing tours around whatever it is you're offering? Will you be doing live talking about why it's for them? Will you be doing some Q&A's? What will you be doing on your public content?
Then also really maximize the interest and engagement to get that conversion rate up? You can already see this quite a lot in there. Then you have the closed cart, the final 24 hours, whatever that might be. Then you would obviously start the program.
Then your content would need to showcase it. The next time you want to launch it, people know what it is and it starts to create that FOMO. That's just an idea. If you were going down the non-launch route, you would obviously need to think about your social media content on a consistent basis so that it does align with whatever the thing is that you want to be selling.
You would also then want to really think about your marketing message, the language that you're using, the communication, your visibility, your ability to actually present to your audience why they need the thing that you are selling now. You'd also definitely want to be thinking about your links and making sure they're up to date, your sales pages, sharing client wins consistently and showcasing those testimonials and making sure that you know your business plan. If you are like me and you have a non-launch business model, it's really important to know what you're selling when and what quantity. You can start to forecast for your business.
You would do exactly the same if you were launching, but with a non-launch model, you need to make sure that you have those roadmaps in place to keep you motivated and to keep you accountable to yourself and to keep things clear. If you don't, you could very easily just lose a month because you're not feeling it and then you haven't sold. You're not what you wanted to be and then you have to recoup. When it comes to actually planning for both of you, whether it's a launch or no launch, you are going to make sure that you have a plan.
For me, this plan is very simple. I'm going to make sure that I have a new product, I share with my team and I just have each month what I want to sell, the number and the quantity, the price point that it is, and then the total and I do a good better and the best. That will then be done in your business capacity, obviously, and what you've launched the month before and what you've got launching next. So for me, the reason I wanted to talk about this in this way and just share quite frankly about something, and again, this isn't me teaching you how to do it.
This is about giving you the conversation to decide what would you enjoy and align with most. If you do want me to teach you about launching methods, please just DM me with a screenshot of this podcast episode and just say, yeah, I'd love that and I will create an episode for you, but I will be led by you. So if you don't DM me, I will not be creating an episode on this podcast, giving you launch tactics and breakdowns. I'll save up for my clients.
So if you do want that, you are going to need to message me in that night. So this episode is all about making you aware about the differences. So people might say, it looks really easy for me and I'm selling all the time, but I have been doing this and committed to this for five years. I show up every day.
I really make that because this is my business and I really make that something that is a non-negotiable, actually showing up being visible, building my brand, building my community and continuing to show up for them. So, you know, yes, it is very easy for me to sell, but I've also looked at things like my messaging, my energy, my visibility, the type of people I want to work with, understanding my audience. Creating a strategy for my social media and being very, very clear what I want to offer and when I want to offer it. So the only reason it's now easiest, because one, it's been obviously a long time, but two, the way that I show up to support that business model.
And there are other things that we can do to maximize your success. So I can do an episode on that, let me know if you want, you know, and how to actually maximize and sell out. How do you sell out? How do you reach your targets?
How do you convert easily? How do you convert without needing discovery calls? How do you do all of those things? If you want an episode on that in terms of how to maximize your success, let me know.
But this is stage one in terms of looking at the different ways that you could launch. And again, there's no right or wrong, but it has to align with you. And this is kind of just that basic starting point. So let me know if you want to find out how you can maximize your success and if you want to talk about actual launch strategies and tactics in more depth, then I'll definitely do that.
But in the meantime, I just want to remind you, and you can see all of this in the show notes, if you're in a situation where you do want more support when it comes to your marketing, your social media, your planning, your sales, your launching, all of those things, then the business bundle and the successful are available. And these programs are very, very, very affordable. They have payment plans. And they come with thousands of pounds worth of value to support you on this journey.
If this is something you want to go into in more depth. If you actually want live support with me, you want to join one of my masterminds or one to one, then send me a DM and we can talk about that. But if this is something that you really do want to nail and you want to get down and really have the confidence with for this year and for your business, then please have a look at those two programs, the bundle and a success goal as a starting point. But two things for you.
Let me know if you want to find out more about specific launch tactics and methods. And if you want an episode on the podcast about how to actually maximize your success. But I'd love for you to share with me as well. I know there's just so much for you to do.
I know I'm making this hard for you. So I'm actually lucky to let me know in the DMS or tag on a story, whether you are a launch or a no launch kind of gal. Let me know. So I'm going to be seeing you on some more episodes.
I've got understanding your business plan and strategy that's coming next week. And if you're watching this on replay, then that will be next for you. And then I'm talking about once versus needs when it comes to selling and then I'm talking about making selling easier and what is financial freedom actually means. So there's a lot of sales money wealth growth coming up over next month.
So I'll see you in some episodes. If you haven't made sure you go and listen to the episodes before we've got one around nailing your Instagram bio and we've got ones around actually understanding how you can sell with ease if you want to business coach how to make your office sexy and understanding and desirable so all of that duty stuff is on the podcast for you waiting. So I'll see you on another episode and I absolutely can't wait to keep this conversation going in the Instagram DMS. See you soon.