The law firm with soul: Grant Gunston’s 30-year business journey

What does it take to build a business that lasts three decades? In this episode of Born to Build, I sit down with Grant Gunston, founder of Gunstons Attorneys (now GSR Law), to unpack his 30-year journey of building a legal firm with heart, purpose, and a deep commitment to people. From the grind of starting out to navigating succession, Grant reveals the leadership lessons, personal growth, and defining moments that shaped his career. Plus, we explore his inspiring second chapter with the Development Action Group (DAG), where he’s channeling his experience into transformative social impact. If you want the blueprint for building with purpose, this episode is it.Chapters:(00:00) Meet Grant Gunston(00:45) The origin story: why start a law firm?(02:25) Crafting a vision: was It long-term?(03:35) Winning the first clients & building credibility(08:08) Early challenges: the Struggles of starting a legal practice(10:00) In a tight spot(14:00) Building teams: lessons in leadership and hiring(17:45) Differentiating Gunstons: values, culture & unique Edge(22:29) Growth pains: evolving from founder to leader(27:25) Legacy & succession: building beyond the founder(30:00) DAG: A new chapter in social impact(36:20) Hardest part of building a business(38:45) Quick fire either-orAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they’ve overcome, and what keeps them building their business. It’s honest, practical business insight from those shaping their industries one bold move at a time.Check out GSR Law: https://gsrlaw.co.za