The Law of Focus and Jailable Offenses

What this episode covers

In this episode of Mostly Marketing with Matt Wilson, Matt is joined by John Costanza, Director of Programmatic at Silverback Advertising for a conversation that explores everything from food and drink etiquette at restaurants to the “Law of Focus” in marketing, based on The 22 Immutable Laws of Marketing. Along the way, they critique cheesy dealership ads, share personal anecdotes (including a Great Dane wreaking havoc on Christmas lights), and lay down some controversial coffee drinking rules. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor.

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Frequently Asked Questions

How long is this episode of Mostly Marketing with Matt Wilson?

This episode is 40 minutes long.

When was this Mostly Marketing with Matt Wilson episode published?

This episode was published on December 6, 2024.

What is this episode about?

In this episode of Mostly Marketing with Matt Wilson, Matt is joined by John Costanza, Director of Programmatic at Silverback Advertising for a conversation that explores everything from food and drink etiquette at restaurants to the “Law of Focus”...

Can I download this Mostly Marketing with Matt Wilson episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.