The LBX Show #38 - BW visits Harkins Backlot, Resident Evil 2, Meta ads, and more!

Sponsored by Intercard!On this week's episode BW visits Harkins Theatres' new FEC concept, Backlot, with a discussion on how theater chains are evolving to compete in the entertainment landscape.• Harkins Backlot in North Phoenix combines bowling, crazy darts, and arcade elements with subtle movie-themed design touches• The venue features an impressive sports viewing area that potentially outperforms competitors like Dave & Buster's• DivrLabs introduces a self-service free-roam VR attraction that eliminates the need for attendant staffing• Resident Evil 2: Dead Shot arcade game generates buzz during European testing, highlighting continued innovation in the arcade sector• Multiple sports entertainment venues are opening globally, showing significant investment in "batting cage 2.0" concepts• Chuck DeMonte explains Meta ad strategies for FECs, emphasizing the importance of conversion tracking for optimizing marketing spendSubscribe to the LBX Collective for more insights on location-based entertainment trends and join us next week for a deep dive into the state of the industry with Kevin Williams, Adam Pratt, and Brandon Willey.Subscribe and visit LBX Collective for more!