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The LBX Show #42 - Ripley's Crazy Golf, Merlin Magic Making, and more! episode artwork

EPISODE · Aug 24, 2025 · 1H 3M

The LBX Show #42 - Ripley's Crazy Golf, Merlin Magic Making, and more!

from LBX Collective · host Brandon Willey

Sponsored by Intercard! On this week's LBX Show, BW dives into the latest location-based entertainment news including Ripley's new glow-in-the-dark mini golf at Icon Park and Merlin's rapid development of two new immersive experiences. Kevin Williams joins us for Open and Shut and Chuck DeMonte discusses the concept of value in attractions marketing with practical implementation strategies.• Ripley's Crazy Golf opens at Icon Park, adding to Ripley's existing Orlando attractions• Merlin Entertainment launches Wondra and Super Neon immersive experiences through new Merlin Magic Making division• Camp partners with Universal for a Gabby's Dollhouse experience timed with theatrical release• Levels Prague expands with 20,000 square feet but uses AI images in marketing to its detriment• Kevin Williams' Open and Shut segment covers F1 Box, retro arcades, and sports stadia adding entertainment• Valo Motion introduces smaller four-player Valo Arena option• Chuck DeMonte shares marketing strategies focusing on highlighting value propositionsCheck out Sound Off #88 with Kevin Williams coming out Tuesday, August 26. Next week's LBX Show will be on hiatus as Brandon backpacks Havasupai at the bottom of the Grand Canyon.Subscribe and visit LBX Collective for more!

What this episode covers

Sponsored by Intercard! On this week's LBX Show, BW dives into the latest location-based entertainment news including Ripley's new glow-in-the-dark mini golf at Icon Park and Merlin's rapid development of two new immersive experiences. Kevin Williams joins us for Open and Shut and Chuck DeMonte discusses the concept of value in attractions marketing with practical implementation strategies. • Ripley's Crazy Golf opens at Icon Park, adding to Ripley's existing Orlando attractions • Merl...

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The LBX Show #42 - Ripley's Crazy Golf, Merlin Magic Making, and more!

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Frequently Asked Questions

How long is this episode of LBX Collective?

This episode is 1 hour and 3 minutes long.

When was this LBX Collective episode published?

This episode was published on August 24, 2025.

What is this episode about?

Sponsored by Intercard! On this week's LBX Show, BW dives into the latest location-based entertainment news including Ripley's new glow-in-the-dark mini golf at Icon Park and Merlin's rapid development of two new immersive experiences. Kevin...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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