EPISODE · Oct 26, 2025 · 1H 8M
The LBX Show #50 - Meow Wolf's digital twin, Level99's Disney risk, D&D, and more!
from LBX Collective · host Brandon Willey
Sponsored by Intercard!Sponsored by Alan-1!On this week's episode, we unpack a fast-moving month for leading up to IAAPA: from our hidden speakeasy on the show floor to Give Kids the World charity runs to Meow Wolf’s digital twin strategy, a Dungeons and Dragons immersive quest, and the trade-offs between giant single-format builds and mixed-use venues. We close with practical marketing math on out-of-home frequency, plus arcade updates from Raw Thrills and Exa Arcadia.• IAAPA show floor speakeasy details and Give Kids the World events• Mini golf launch using a Spotify playlist for pre-opening buzz• Meow Wolf and WorldBuildr digital twin for guest flow design• Dungeons and Dragons immersive quest format, IP leverage, and merch• Level99 at Disney Springs and the one-format scale risk• AR’s Entertainment Hubs and mixed-attraction dwell time strategy• VR arenas’ content treadmill and repeat visitation challenge• Sandbox VR numbers, franchise math, and model scrutiny• Claw stores, social entertainment venues, and saturation concerns• Raw Thrills teases and Exa Arcadia’s operator-friendly model• Out-of-home frequency data and a consistent, multi-channel planSubscribe and visit LBX Collective for more!
What this episode covers
Sponsored by Intercard! Sponsored by Alan-1! On this week's episode, we unpack a fast-moving month for leading up to IAAPA: from our hidden speakeasy on the show floor to Give Kids the World charity runs to Meow Wolf’s digital twin strategy, a Dungeons and Dragons immersive quest, and the trade-offs between giant single-format builds and mixed-use venues. We close with practical marketing math on out-of-home frequency, plus arcade updates from Raw Thrills and Exa Arcadia. • IAAPA show floor ...
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The LBX Show #50 - Meow Wolf's digital twin, Level99's Disney risk, D&D, and more!
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