The LBX Show #52 - Guest Susan DeBottis from Easol, IAAPA Preview, and more!

Sponsored by Intercard!Sponsored by Alan-1!On this week's show, Susan DeBottis, VP of Adventure and Entertainment at Easol joins me as we discuss the path from first click to first visit, showing how brand-aligned booking and a single view of inventory turn group demand into profit. Plus: two Arcade Corner segments with Adam Pratt full of IAAPA reveals, Kevin Williams on global openings and closures, and Chuck DeMonte with a Black Friday plan you can deploy now.• why corporate group sales differ from birthday bookings• treating bays and rooms as inventory to manage yield• moving larger group bookings online with confidence• aligning web, booking, and onsite brand experience• IAAPA previews: motion racing, micro escape rooms, redemption hybrids• market shifts: new venues, closures, lease risks, consolidation• Black Friday tactics that add value without killing marginJoin us at the LBX Collective Speakeasy at IAAPA Booth 4402, Tue–Thu, 4:30–6:00. Subscribe and visit LBX Collective for more!