EPISODE · Jan 26, 2026 · 59 MIN
The LBX Show #61 - Barry Zelickson Guest Gab, LBE vs FEC Debate, & more!
from LBX Collective · host Brandon Willey
Sponsored by Intercard!Sponsored by Alan-1!On this week's show we unpack Area 15’s phase two expansion, then go deep with Fun Across America's Barry Zelickson on how IAAPA Brass Ring FEC/LBE of the Year awards are decided and what sets finalists apart. The back half tackles LBE category confusion, market openings with Kevin Williams, and the ruthless math of pricing and relevance.• Area 15 phase two and three expansions• Why Miniso at Area 15 prompts curation questions• How judges score FECs and LBEs across operations, tech and brand• Hupalupa’s multi-zone design and digital wayfinding• Spy Ninjas HQ’s IP-led differentiation and fruit slicing rage room• Hall You Need’s BitPong and premium social play• Debating LBE categories: wheel, museum, escape rooms• Openings: shuffle, darts, VR, casino mini golf, nightlife hybrids• Naming and SEO pitfalls that hurt discovery• Pricing discipline, time limits and avoiding underchargingSubscribe and visit LBX Collective for more!
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Sponsored by Intercard! Sponsored by Alan-1! On this week's show we unpack Area 15’s phase two expansion, then go deep with Fun Across America's Barry Zelickson on how IAAPA Brass Ring FEC/LBE of the Year awards are decided and what sets finalists apart. The back half tackles LBE category confusion, market openings with Kevin Williams, and the ruthless math of pricing and relevance. • Area 15 phase two and three expansions • Why Miniso at Area 15 prompts curation questions • How judges score...
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The LBX Show #61 - Barry Zelickson Guest Gab, LBE vs FEC Debate, & more!
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