The LBX Show #88 - AI Surfing Gamification, Mark Flood on SMS, & More!

Sponsored by Intercard!Sponsored by PartyPing!On this week's show we look at how small, well-timed moves create outsized results in location-based entertainment, from Halloween turning into a full season to AI-driven gamification that pushes repeat visits. We also get tactical on birthday party marketing, including why SMS works only when it feels personal, relevant, and restrained. • Intercard events and how to use vendor experts as resources • IAAPA FEC Scholarship details and who should apply • Season five changes, upcoming schedule and suggestion box link • Halloween as a long promotion cycle with earlier pre-sales • AI gamification in surf parks using scoring, achievements and leaderboards • Birthday party economics and why empty rooms are expensive • SMS versus email differences, with frequency and relevance rules • PartyPing approach with personalized birthday outreach and low operator effort • Openings and closures across LBE, including VR growth and retro concepts • Closures tied to leases, gentrification and market repositioningSubscribe and visit LBX Collective for more!