The Lead Gen Strategy that Top Marketers Use but Rarely Talk About w/ Doug Morneau

Doug Morneau is an Author, Speaker, Podcaster, and Media Buyer - specializing in Sponsored Email. His first book "THREE BIG LIES – The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales" became an International Best Seller. As a podcaster, Doug currently hosts the "Real Marketing Real Fast" Podcast. He interviews top marketers, industry experts, and SAS vendors. During our interview we discuss: - Doug shares how and why he went from a fancy office with lots of staff to more of remote team. - Doug shares what exactly is sponsored email? - We talk about how some sponsored email opportunities have as high as 48% open rates and millions of people on their list. - Doug talks about some of the biggest benefits and reasons why he loves sponsored emails. - He shares the EXACT steps you need to take in order to start leveraging sponsored email for your business. - He expands on the difference between native ads versus non native ads. - We talk about the importance and power of leveraging online retargeting strategies in conjunction with sponsored emails. - Doug talks about a really easy way to learn what are the right publications to target in order to make sure they are your target audience. - He shares the biggest mistake he sees people make when it comes to email lists. - We talk about his favorite growth tool. - He shares and recommends one of his favorite books. Doug's website: Get a FREE copy of his book... "THREE BIG LIES – The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales" www.dougmorneau.com ——————————– If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter