The Lead Gen Trap: Why RCBI Firms Are Paying More and Converting Less

from IMI Podcasts · host Christian Henrik Nesheim

Alaattin Kilic writes that lead generation alone no longer drives results for RCBI firms when product-market fit and clear messaging are absent.View the full article here.Subscribe to the IMI Daily newsletter here.

What this episode covers

Alaattin Kilic writes that lead generation alone no longer drives results for RCBI firms when product-market fit and clear messaging are absent. View the full article here. Subscribe to the IMI Daily newsletter here.

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The Lead Gen Trap: Why RCBI Firms Are Paying More and Converting Less

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This episode was published on August 24, 2025.

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