The Lead Gen Trap: Why RCBI Firms Are Paying More and Converting Less

from IMI Podcasts · host Christian Henrik Nesheim

Alaattin Kilic writes that lead generation alone no longer drives results for RCBI firms when product-market fit and clear messaging are absent.View the full article here.Subscribe to the IMI Daily newsletter here.

Episode metadata supplied by the publisher feed · Published Aug 24, 2025

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The Lead Gen Trap: Why RCBI Firms Are Paying More and Converting Less

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