The Leadership Standard - 002 - Mike Gettis, CEO & Co-founder of Endy

Mike Gettis, co-founder of Endy, has eighty-nine million reasons to be a disruptor. Along with his business partner Raj Ruparell, the duo began selling pillows online, but soon realized to control their distribution channel, they would have to alter their product line. Out sprung Endy, the customer-focused mattress company famous for Mattress-in-a-Box. Founded in 2015, Gettis and his partner observed companies were doing much of the same in terms of products, distribution and marketing; their revolutionary concept landed them an $89M deal with Sleep Country.