EPISODE · Jan 21, 2020 · 35 MIN
The Leadership Standard – 004 – David Meerman Scott, Marketing Strategist, Entrepreneur, Best Selling Author
from The Leadership Standard · host TEC Canada
Sports teams and movie series have a phenomenal fan culture, but so do many businesses. Whether you’re manufacturing dump trucks or selling flowers on the corner, people seek out human connection. Eight-time author David Meerman Scott draws on neuroscience and extensive marketing experience to explore ‘Fanocracy’ the idea of turning fans into customers and customers into fans.
What this episode covers
Sports teams and movie series have a phenomenal fan culture, but so do many businesses. Whether you’re manufacturing dump trucks or selling flowers on the corner, people seek out human connection. Eight-time author David Meerman Scott draws on neuroscience and extensive marketing experience to explore ‘Fanocracy’ the idea of turning fans into customers and customers into fans.
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The Leadership Standard – 004 – David Meerman Scott, Marketing Strategist, Entrepreneur, Best Selling Author
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