The Leadership Standard – 004 – David Meerman Scott, Marketing Strategist, Entrepreneur, Best Selling Author

Sports teams and movie series have a phenomenal fan culture, but so do many businesses. Whether you’re manufacturing dump trucks or selling flowers on the corner, people seek out human connection. Eight-time author David Meerman Scott draws on neuroscience and extensive marketing experience to explore ‘Fanocracy’ the idea of turning fans into customers and customers into fans.