The League That Chose To Share

A tiny town. A struggling sports league. And a 33-year-old executive who persuaded some of the most competitive businessmen in America to do something almost unthinkable:Share the money.It sounds like a terrible business strategy. Instead, it helped create the richest and most powerful sports league on earth.This is the story of Pete Rozelle, the unlikely commissioner who understood something about sport that others had missed. Your biggest rival isn't just your competitor. You actually need them to survive.What followed changed television, transformed the economics of professional sport and created a model that still raises an uncomfortable question today:What if the secret to winning isn't keeping more for yourself?This is the story of The League That Chose to Share.