The Lean Startup Author on New Book Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great | Eric Ries | E297

Eric Ries wrote The Lean Startup — a book that has sold over 2 million copies and reshaped how a generation of founders and product teams build products. Fifteen years later, he's back with a new book, Incorruptible, and a harder question: not how to build a great company, but how to keep it that way.What you'll learn:Why the forces destroying great companies are structural, not moral — and what that means for how you buildHow Saul Price built FedMart, and Costco's Jim Sinegal each solved half the problem, and why you need both halvesHow Anthropic used a purpose trust structure, the Long-Term Benefit Trust, to protect its safety mission from investor pressureWhy values on the wall fail and what the Johnson & Johnson asbestos scandal reveals about how incentives quietly overwrite principlesHow builders at any level of an organization can start influencing governance without a title or authorityKey takeaways:Success makes you a target: the more valuable your company becomes, the more pressure it faces to betray the mission that made it valuableEthos is the real moat: the intangible system of principles that makes a company trustworthy is harder to copy than any product or contractGovernance is not a legal formality; it is the active, ongoing practice of protecting what you built from the forces that will try to extract itCredits:Host: Carlos Gonzalez de VillaumbrosiaGuest: Eric RiesSocial Links:Find out more about Product School hereFollow our Podcast on TikTok hereFollow Product School on LinkedIn here