The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Eric Ries

Do you want to start a startup, but you’re afraid of failing? Or are you running a project today that’s just not making progress, no matter how hard you try?The Lean Startup by Eric Ries is considered a bible in the tech entrepreneurship community. It popularized the critical startup concepts of the Minimum Viable Product, cohort metrics, A/B testing, virality, and startup pivots. Its concepts will help you avoid startup failure.What is The Lean Startup, in a nutshell? It’s a methodology for creating businesses that focuses you on finding out what customers want as quickly as possible. It uses concepts of scientific experimentation to prove that you’re making progress. It encourages you to launch as early and cheaply as possible so you don’t waste time and money.Here’s what you’ll learn in this Lean Startup summary:How to figure out what your customers really want, so you don’t build a product no one wantsWhy you’re almost certainly launching your product too late, and wasting money in the processHow focusing on the wrong metrics will deceive you about how your startup is failingHow to decide whether you should keep trying or pivot your startup in a new directionThe common fears that are holding you back and putting you in denial about your startup’s status