The Leasing Strategy Most Shopping Center Owners Ignore | EP 91: I Own A Shopping Center Now What

Could your vacancies be sitting empty simply because nobody notices they exist?In Episode 91 of I Own A Shopping Center Now What, Beth Azor explains why signage is one of the most overlooked yet powerful tools in retail leasing. From “coming soon” banners for major tenants like J.Crew to creative billboard placements, elbow-space signage, and second-floor office visibility, Beth shares practical ways owners can dramatically increase leasing exposure and inbound interest.She walks through real examples where simple signage adjustments immediately generated more calls, stronger tenant pipelines, and greater awareness in the local market. Whether you own end caps, hidden office space, elbow vacancies, or hard-to-see retail opportunities, this episode highlights how strategic visibility can directly impact leasing performance and future deal flow.🔑 KEY TAKEAWAYS- “Coming soon” signage can attract future tenants before vacancies even occur.- Strong retail co-tenancy signage helps generate inbound leasing leads.- Billboard advertising can increase visibility for hard-to-see centers.- Elbow-space vacancies require larger, more visible signage solutions.- Parking branded vehicles strategically can substitute for restricted signage.- Leasing signs should clearly communicate the type of space available.- Local business communities must be educated about hidden vacancies.- Large banners often generate immediate leasing activity and inquiries.- Owners should evaluate their properties from a customer’s perspective.- Visibility and awareness are critical components of successful leasing.If this episode gave you new ideas for improving leasing visibility, subscribe and share it with another commercial real estate owner. Sometimes the difference between vacancy and momentum is simply making the opportunity impossible to miss.And if there’s a topic you want covered next on I Own A Shopping Center Now What, send it in — it could be featured in an upcoming episode.