The legal and ethical concerns of data driven marketing i...

What this episode covers

As our reliance on technology and data systems grows, so do the avenues through which corporations can harvest our information. In this episode, Ananya Bhargava interviews Joseph Ryoo, an Assistant Professor of Marketing at Arizona State University and expert in unstructured data analysis. Dr. Ryoo describes the techniques businesses use to collect and utilize data, the differences between what is legal and what is ethical regarding consumer privacy, and how business students can navigate data-driven marketing in the future.

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Frequently Asked Questions

How long is this episode of We Mean Business?

This episode is 22 minutes long.

When was this We Mean Business episode published?

This episode was published on August 5, 2024.

What is this episode about?

As our reliance on technology and data systems grows, so do the avenues through which corporations can harvest our information. In this episode, Ananya Bhargava interviews Joseph Ryoo, an Assistant Professor of Marketing at Arizona State University...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this We Mean Business episode?

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