E64: The Legal Checklist Every Online Offer Needs with Natalie Puglisi

Legal protection for online offers: what every coach and digital business owner needs in place before they launch.On this guest episode of The Offer Mojo Show, Lori Young is joined by Natalie Puglisi, an online business attorney who specializes in helping coaches, course creators, and service providers protect their intellectual property and stay legally compliant. Together they walk through what Natalie calls the legal journey of an offer, from naming it to launching it to taking on clients.This isn't about scaring you into action. It's about knowing what's actually required so you can build with confidence instead of quietly hoping nothing goes wrong.We talk about:Why running a trademark search before you name anything in your business can save you from a costly rebrand laterThe difference between a copyright notice and a copyright registration, and when each one mattersWhat the FTC's "net impression" rule means for your testimonials, client stories, and income claimsThe three documents every website needs, and what goes on your checkout page before anyone pays youHow to legally protect yourself when AI is part of your offer or your delivery processIf you have offers out in the world and you are not sure your legal foundation is solid, this episode is worth your full attention.Guest Information: Natalie Puglisi is an online business attorney who helps coaches, course creators, and service providers protect their intellectual property and stay legally compliant. She believes legal protection doesn't have to be scary or out of reach, and she's built her practice around making it accessible for digital business owners at every stage. She has been practicing law for 15 years, is a first-generation American, and started her career as a bankruptcy attorney before finding her true lane in online business law. Her template shop, Hey Contract, has legal documents for nearly every type of service-based business.Website: https://nataliepuglisi.com Instagram: https://www.instagram.com/nataliepuglisi LinkedIn: https://www.linkedin.com/in/nataliepuglisi/ Legal templates for online businesses. I have used a lot of these. Here is my affiliate link for Natalie’s contract shop: https://heycontract.com/?aff=80 To learn more about how I can support your growth, visit www.onamissionbrands.com Follow me on LinkedIn: / onamissionbrands Follow me on Instagram: / offer_magicianIs your offer magnetic or muted by the noise? Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.Link to free quiz:  https://www.onamissionbrands.com/offer-pulse-check Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales. Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrandsFollow me on Instagram: https://www.instagram.com/offer_magician/