The Legal Frontiers Of AI In Fashion

Every industry is wrestling with the same big-ticket AI questions around fair use, labelling, and disclosure. But fashion has a set of AI legal quandaries all of its own.Today, Ben talks to Anthony "Tony" Lupo, Chairman of legal firm ArentFox Schiff, and US general counsel for a roster of global fashion and retail brands, including Diane von Furstenberg, Yves Saint Laurent, Valentino, Fila, Lacoste, Diesel, and Christian Louboutin.Tony also runs Fashion Counsel, a pre-eminent legal blog for the fashion industry.Together, they run through some of our readers' top concerns about the legal ramifications of AI, from likenesses / personas and model releases, to Fair Use, the EU AI Act, the expanding risk surface of brands extending what they know about consumers, and why brands haven't gone after the creators of image generation models that can reproduce their logos, colours, and other elements on command.