The Legal Tech Content Puzzle: Navigating Clients, Compliance, and Clarity

Send us Fan MailIn this episode, we dive into the world of legal tech marketing with content writer Strawberry, who shares their journey from practicing law to writing for law firms and legal tech companies. We discuss the unique challenges of marketing to law firms — where hierarchies, ethics rules, and decision-making structures make selling software and services far from straightforward. Strawberry explains how law firms differ from typical businesses, why lawyers struggle with marketing, and how content writers can bridge the gap between legal professionals and the tools they need. www.b2bwritinginstitute.comhttps://www.linkedin.com/in/strawberry-nevill/https://www.strawberrynevill.com/Support the show

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Send us Fan Mail In this episode, we dive into the world of legal tech marketing with content writer Strawberry, who shares their journey from practicing law to writing for law firms and legal tech companies. We discuss the unique challenges of marketing to law firms — where hierarchies, ethics rules, and decision-making structures make selling software and services far from straightforward. Strawberry explains how law firms differ from typical businesses, why lawyers struggle with marketing,...

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This episode is 20 minutes long.

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This episode was published on March 18, 2025.

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