B2B Craftworks

Send us Fan MailDo you really need a contract as a freelancer? The answer is a resounding yes, and in this episode, Strawberry is back to explain why. We explore why contracts aren’t about distrust — they’re about clarity, preventing miscommunication, and setting the foundation for a smooth working relationship. Strawberry shares real-world examples of contract red flags, from sneaky non-competes to payment terms that could leave you hanging for months. We also discuss what happens if you get sued (spoiler: don’t panic, but don’t ignore it either) and how to push back on unfair contract terms. If contracts make you want to lie down and ignore them, this episode will give you the confidence to navigate them like a pro.Support the show

Send us Fan MailIn this episode, we dive into the world of legal tech marketing with content writer Strawberry, who shares their journey from practicing law to writing for law firms and legal tech companies. We discuss the unique challenges of marketing to law firms — where hierarchies, ethics rules, and decision-making structures make selling software and services far from straightforward. Strawberry explains how law firms differ from typical businesses, why lawyers struggle with marketing, and how content writers can bridge the gap between legal professionals and the tools they need. www.b2bwritinginstitute.comhttps://www.linkedin.com/in/strawberry-nevill/https://www.strawberrynevill.com/Support the show

Send us Fan MailWell, it's finally happening. I'm saying the word "farts" on my podcast. Find out why by tuning into this neat series, originally published on YouTube :). See it live: https://www.youtube.com/watch?v=_q5_STrksf4Support the show

Send us Fan MailThe conversation continues! In this episode, we dive deeper into the unique challenges entrepreneurs face and unpack actionable solutions to help you move forward with clarity and confidence. With more insights from seasoned business coaches, we explore the mindset shifts, strategies, and stories that empower you to tackle obstacles head-on. Pull up a chair, enjoy the cozy vibes, and get ready to spark new ideas for your entrepreneurial journey.Google these folks for more info: Jenni GrittersStacy CorneauLizzie DaveySarah GreesonbachSupport the show

Send us Fan MailPull up a chair and grab your favorite snack—it’s time for an honest, cozy conversation about the biggest challenges entrepreneurs face and the practical solutions to overcome them. In this episode, we’re trading polished presentations for real talk, sharing insights from experienced business coaches who’ve been in the trenches. Whether you're navigating growth pains, struggling with confidence, or looking for smarter ways to scale, this fireside chat offers advice, encouragement, and a sprinkle of warmth to keep you inspired.This is part one, part two will be published next!Google these peeps for more info: Lizzie DaveyJenni GrittersStacy CorneauSarah GreesonbachSupport the show

Send us Fan MailMost of the writers I work with aren't sure what to do with LinkedIn.The promise is obvious: a free platform that just costs time to potentially get in front of your target audience."But what do I talk about... freelancing? How busy I am? I don't want to just shout about myself..."So, here's my little present for you. If I were trying to position myself as an in-demand, expensive, highly-qualified writer, this is what I'd post!www.b2bwritinginstitute.comSupport the show

Send us Fan MailOn this episode of B2B CraftWorks, I share a personal journey from seeing the world as harsh to finding hope and possibility through the help of mentor. What is mindset? Why is it so important? What are the tangible changes I've experienced? It’s about more than earning more; it's about letting good things reach you by breaking old habits. Tune in for honest insights on how small mindset shifts made a big difference in my life and work.More about coaching: https://b2bwritinginstitute.com/coaching/Support the show

Send us Fan MailI was doing a lot of business development and my business was getting so much better. But my personal life still sucked! Here are three happy habits that you probably have never heard of that have had a huge impact on how I feel at work AND at home — and my family can tell the difference! Watch this as an original video on YouTube: https://www.youtube.com/watch?v=WSlacEL6zyASupport the show

Send us Fan MailIn the second episode on thought leadership, Sarah and Elzet build on the quadrant model by introducing a powerful new framework: David R. Hawkins "Map of Consciousness." They explore how emotional states—such as fear, pride, and courage—shape the way experts show up in their content and influence their ability to connect with an audience. Drawing from David R. Hawkins’ theory, Elsa explains how experts can recognize and move through these states to reach higher levels of impact and authenticity in their thought leadership. The episode concludes with a forward-looking discussion on "Thought Leadership 3.0," a new paradigm that emphasizes depth, meaningful social impact, and sustainable content practices. See the "Map of Consciousness: https://b2bwritinginstitute.com/exploring-thought-leadership-with-elzet-blaauw-the-power-of-consciousness-in-building-authentic-influence/Connect with Elzet on LinkedIn: https://www.linkedin.com/in/elzet-kirsten-blaauw/See the Quadrant: https://www.linkedin.com/feed/update/urn:li:activity:7169230754667708417/Support the show

Send us Fan MailSarah introduces Elzet Blaauw's concept of the “authentic expert” and explores why many subject matter experts hesitate to embrace thought leadership. Sarah and Elzet also delve into the creation of the "Thought Leadership Quadrant" model, explaining its four categories: Worker, Influencer, Advisor, and Thought Leader. The episode serves as a practical guide for writers and marketers on how to support these experts, using targeted storytelling and strategic content to help them move into higher-impact quadrants.See the Quadrant: https://b2bwritinginstitute.com/exploring-thought-leadership-thought-leadership-for-authentic-experts-w-co-host-elzet-blaauw/Connect with Elzet on LinkedIn: https://www.linkedin.com/in/elzet-kirsten-blaauw/See the Quadrant on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7169230754667708417/Support the show

Send us Fan MailDo you meet the strict criteria for someone who's allowed to be good at business? No? Me either. Here's a little love note to lift you up and show you why YOU are welcome in business... whether you're perfect, imperfect, short, tall, fat, skinny, or whatever you've got going on.Watch this as an original video on YouTube: https://www.youtube.com/watch?v=KO0p2YyKENoSupport the show

Send us Fan MailJoin me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and smart. * Takes a bow *Learn more about Eagranie: https://eagranie.com/#contactLearn more about B2BWI: https://b2bwritinginstitute.com/Eagranie's chocolate blog:https://thewelltemperedchocolatier.wordpress.com/about/Society for Technical Writershttps://www.stc.org/Support the show

Send us Fan MailJoin me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like a pig towards the end. Learn more about Eagranie: https://eagranie.com/#contactLearn more about B2BWI: https://b2bwritinginstitute.com/Support the show

Send us Fan MailJoin me and co-host Eagranie Yuh as we share our perspectives as writers in marketing, including the marketing misunderstandings we had before getting into it. Learn more about Eagranie: https://eagranie.com/#contactLearn more about B2BWI: https://b2bwritinginstitute.com/Eagranie's chocolate blog:https://thewelltemperedchocolatier.wordpress.com/about/Society for Technical Writershttps://www.stc.org/Support the show

Send us Fan MailEvery quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my fountain pen collection, and more :). Look out for the next few episodes featuring co-host, B2B writer, and marketer Eagranie Yuh (https://www.linkedin.com/in/eagranieyuh/)!Sign up for STAMP FANS:my.stampfans.com/sarah-greesonbachSign up to be notified when the free webinars launch: https://b2bwritinginstitute.com/Support the show

Send us Fan MailLet's talk about what I'm seeing in the freelancers I'm working with right now! Five observations about LinkedIn, prospecting follow- ups, leaving SaaS and SEO, feeling upside down and more. 5 Minutes of  mini-coaching :). See the original email:https://ckarchive.com/b/o8ukhqhkpg9e7bp2ww025apdr47rrSubscribe: https://b2bwritinginstitute.com/Support the show

Send us Fan MailYou don't have to work with any and everyone when you freelance. You can have your own dang process for finding clients and deciding who to work with.  In this ep, Sarah and Alyssa share how they narrowed down who to work with, what kind of writing to do, who helped us get there, and how it turned out.  More about Alyssa: https://owlstreetcontent.com/More about Sarah: www.b2bwritinginstitute.comSupport the show

Send us Fan MailWhy do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's talk about it. As it turns out, Alyssa and Sarah disagree on a couple points. More food for thought!More about Alyssa: https://owlstreetcontent.com/More about Sarah: www.b2bwritinginstitute.comMaslow's Hierarchy of Needshttps://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needsSeth Godin's A hierarchy of business to business needshttps://seths.blog/2012/05/a-hierarchy-of-business-to-business-needs/Support the show

Send us Fan MailIn this eye-opening podcast, we dive into the world of writing and entrepreneurship with this season's co-host, founder of Owl Street Content, Alyssa Greenfield. Sarah and Alyssa talk about their journey from being an employee to becoming a successful self-employed writer.We explore the challenges they faced initially, like shedding employee habits that didn't quite fit the entrepreneurial landscape. The conversation also uncovers essential lifestyle and business factors for writers to consider when starting their own venture, emphasizing the importance of finding a balanced approach and establishing yourself as a consultant-like relationship with clients, fostering a more equal and respectful collaboration.More about Alyssa: https://owlstreetcontent.com/More about Sarah: www.b2bwritinginstitute.comSupport the show

Send us Fan MailLet's talk about your muscles... your BRAVERY muscles! Because you aren't always born with them. You grow them over time, and you can do it intentionally. In this episode we talk about how we get brave.  Listen for some laughs that will make you feel more brave <3.More about Belinda: https://www.copywritematters.com/More about Sarah:https://b2bwritinginstitute.com/Support the show

Send us Fan MailLet's talk about pricing... but not just the numbers! I know you want an easy price sheet, my friend. But I can't give you one. Pricing is more than money, and in this podcast we'll talk about what we mean. Listen for some laughs that will help you work on your pricing mindset.The holistic pricing rubric: https://docs.google.com/document/d/1pmuugwlQcgzslc8hZQq5okNuKCm-Y95Y02AsaewYTTY/editPlaying Big by Tara Mohr Inner Mentor Exercise:https://www.taramohr.com/book/inner-mentor-signup/More about Belinda: https://www.copywritematters.com/More about Sarah:https://b2bwritinginstitute.com/Support the show

Send us Fan MailBelinda Weaver and I explain our absences. Then we dive into mindset upgrades writers when it comes to taking sick days, brainstorming benefits, and keeping your big "why" front and center. More about Belinda: https://www.copywritematters.com/More about Sarah:https://b2bwritinginstitute.com/Support the show

Send us Fan MailBelinda Weaver joins me again and we go down yet another rabbit hole about what's monstrously overrated in freelancing, the best tests we've taken, and a look inside how we run our households (hint: both really different🙃). More about Belinda: https://www.copywritematters.com/More about B2BWI:https://b2bwritinginstitute.com/Support the show

Send us Fan MailLet's spice things up with a series of cohosts! First up? Copywrite Matters founder Belinda Weaver, who teaches copy business building and copywriting. In part one, we talk about how we got here, Belinda's "back up plan," and Sarah's nepotism hire out of teaching (oops!). More about Belinda: https://www.copywritematters.com/More about B2BWI: https://b2bwritinginstitute.com/Support the show

Send us Fan MailJoin us as a fly on the wall inside The B2B Moonshot Machine! In this journaling session, we walk through a simple, low-stress way to plan some goals for 2023. Not pie-in-the-sky goals... goals that you can achieve and that will make your life better.Read the session notes as we go: https://docs.google.com/document/d/1wRuSSjaevk73elMYFpb6_2brtu2N6yXDip_zEq8mtTg/edit#Use the Session Graphic Organizer to do your journaling:https://docs.google.com/document/d/1tYZZIORHHo1L6DcA4J6RH9Wb5f_9FJUtv3x3dkqJUV0/edit Want to join our B2B writing "study group"? Just email [email protected] with the title "Moonshot" and I'll get you the details :). Support the show

Send us Fan MailToday I want to share a disgustingly nerdy way to think about sentence structure and meaning. Then I have some news about my office (!). And I launched something that people actually want, which was nice. Here's the sentence we talk about: "Marketers have the flexibility in data collection and the configuration of unique criteria needed to handle any situation that comes up."Writer Paradise: https://b2bwritinginstitute.comSupport the show

Send us Fan MailJoin me for a little coffee and background sounds from Charleston, S. C. I have some really cool news about a huge health update (and improvement!), and a quick tip about creating better ideas for marketing in B2B. You should be on this list: https://b2bwritinginstitute.com/B2B Writing Seminar: https://b2bwritinginstitute.podia.com/b2b-writing-seminarB2B Moonshot Machine membership:https://b2bwritinginstitute.podia.com/moonshot-machineSupport the show

Send us Fan MailThis week I'm talking about the great job I did not over-working (lol). And something odd I noticed about my schedule (and how I fixed it). I'm high off the B2B Writing Seminar, and I'm excited for the month of October. Stay in touch by emailhttps://b2bwritinginstitute.com/join-b2bwi/Free webinar on writer's block and burnouthttps://b2bwritinginstitute.podia.com/burnout-writers-blockB2B Moonshot Machine (New 6-month option!)https://b2bwritinginstitute.podia.com/moonshot-machineSupport the show

Send us Fan MailHappy Friday! This is a marketing bro free zone. Also, clients aren't going to read your blogs. Don't write a blog to get clients — get clients to get clients. I also have been making myself go to watercolor class and improv class (and I'm glad I do!). This is.... the Friday update!More by email:https://b2bwritinginstitute.com/join-b2bwi/The Seminar:https://b2bwritinginstitute.podia.com/b2b-writing-seminarThe Membership:https://b2bwritinginstitute.podia.com/moonshot-machineSupport the show

Send us Fan MailLet me share my life motto with you, some thoughts on how businesses work (and how they aren't as manipulative as we think), and alllllll the details about my glorious 2023 Hobonitchi Techo.Find out more about The B2B Writing Seminar:https://b2bwritinginstitute.podia.com/b2b-writing-seminarStay in touch via email:https://b2bwritinginstitute.com/join-b2bwi/Support the show

Send us Fan MailThree things I go on and on about to help you write faster AND better. No gimmicks. It's painful, but it works. Get email: Sign up at B2BWIRead this instead of listening: See the emailCheck out the B2B Writing Seminar: B2B Writing SeminarSupport the show

Send us Fan MailCelebrating Labor Day by spending the morning as a mom and the afternoon as a CEO. Sharing a super weird thing I do to feel good more frequently, talking about THE HOUSE no one wants to go in, and suggesting we could feel better as we go slow. Thanks for listening.Become a member so we can study this stuff together:https://b2bwritinginstitute.podia.com/moonshot-machineAlmost writing seminar season (!!):https://b2bwritinginstitute.podia.com/b2b-writing-seminarSubscribe by email:https://b2bwritinginstitute.com/join-b2bwi/Support the show

Send us Fan MailA quick "hello!" after a week at the beach and a week of relatively calm work. Is the "emergency cycle" something we can save ourselves from by being LESS resilient? I dunno. But I'm curious. Thanks for listening.Check out the membershiphttps://b2bwritinginstitute.podia.com/moonshot-machineCheck out the seminarhttps://b2bwritinginstitute.podia.com/b2b-writing-seminarSubscribe by emailhttps://b2bwritinginstitute.com/join-b2bwi/Support the show

Send us Fan MailShared with permission, here's a piece straight from Jay Acunzo's brain to yours. I hope it inspires you to see the beauty in the so-called "mundane" work you may have on your docket for today!Read Jay's piece here: https://jayacunzo.com/blog/nothing-is-boring-how-to-tell-gripping-stories-about-the-seemingly-mundaneSubscribe to Jay's newsletter "Playing Favorites" here: https://jayacunzo.comSubscribe to B2BWI here: https://b2bwritinginstitute.com/join-b2bwi/Support the show

Send us Fan MailHello! In this quick update, I'm talking about my goal for living a leisurely life, a recent webinar to help teachers leave the classroom, about how much time a given writing assignment should take, and my most amazing example of TRUE LEADERSHIP so far (!). Colossal art blog: https://www.thisiscolossal.com/2022/07/pep-carrio-daily-visual-diary/Subscribe by email: https://b2bwritinginstitute.com/join-b2bwi/"Exit Ramp" free webinar for teachers: https://b2bwritinginstitute.podia.com/teachersSupport the show

Send us Fan MailHey there! Let's talk about... My 4000 weeks update and an update on life without Twitter. Reflections on my "risky" 10 years self-employed. The new structure of B2BWI products. My advice for people who can't seem to make this freelance thing work for them. Links: See the new product structure! (Link)The B2BWI Training Catalog (Google Doc)Support the show

Send us Fan MailWelcome to the Friday Update! This week I'm talking a little bit more about my life-changing takeaways from Oliver Burkeman's "4000 Weeks." This book has given me permission to go to pool parties, so that's something, right? Some practical ideas about how writing processes enable scale. And the fear new writers have that they might "over-promise and under-deliver."Great ideas: https://b2bwritinginstitute.com/join-b2bwi/Buy my brain for the day:https://b2bwritinginstitute.podia.com/domino/Support the show

Send us Fan MailA special Q&A about growing a business while you grow a family. Warning: I'm a sarcastic mom.Check out the full webinar here: https://b2bwritinginstitute.podia.com/freelancing-kidsSupport the show

Send us Fan MailHere's a Friday Update about trying to sell a program without being shady, a glorious kid-free weekend, and taking off the Sarah sock. Stay in touch by email: https://b2bwritinginstitute.com/join-b2bwi/Support the show

Send us Fan MailHere's a Friday Update about being vulnerable before the problem fixed, the value of self-discovery, and a rubric for pricing freelance writing. The freelance writing pricing rubric: https://docs.google.com/document/d/1pmuugwlQcgzslc8hZQq5okNuKCm-Y95Y02AsaewYTTY/editWriting process blog post on B2BWI: https://b2bwritinginstitute.com/b2b-writing-process/Stay in touch by email: https://b2bwritinginstitute.com/join-b2bwi/Support the show

Send us Fan MailChristine Gomolka from The Paid Copywriter Podcast was down for a podcast swap! Here's the interview she hosted where we talked about writing "qualifications" and mindset hacks for new writers. It's so good!Learn more about B2BWI: https://b2bwritinginstitute.com/Learn more about The Paid Copywriter Podcast: https://www.paidcopywriter.comSupport the show

Send us Fan MailA Friday update talking about my weekend plans, landing page, and Jim's concerns that this whole thing sounds harder than it's supposed to be.Sign up to email me questions: https://b2bwritinginstitute.com/join-b2bwi/Support the show

Send us Fan MailA Friday update talking about how I plan work and how it feels to have the pressure of earning an income with writing. Pretty cool!Sign up to get Ed Gandia's capacity planner here: https://edgandia.lpages.co/capacity-planner-spreadsheet/Sign up to email me questions: https://b2bwritinginstitute.com/join-b2bwi/Support the show

Send us Fan MailB2B writing might seem like it's about businesses doing their thing, but it's really about connecting with a change people are trying to make in their work lives.  Kristen LaFrance is a community and podcasting pro and Mayor of DTC Twitter. In this episode of B2B Craftworks, Kristen shares her experience  connecting with business, marketing, and content. Learn more about Kristen: https://twitter.com/kdlafranceGet fun memes: https://twitter.com/AwYeahSarahLearn more about B2BWI: https://www.B2BWritingInstitute.comSupport the show

Send us Fan MailIt's been a while, and here's an update!List growth from 500 to 2000, third round of the expert-led guided writing sessions, just feeling like I need less permission to rock the marketing world with the Institute. Maybe YOU need less permission to do what you want, too?Tell me what you love in podcasts: hello at b2bwritinginstitute.comSubscribe and learn more:https://b2bwritinginstitute.com/Support the show

Send us Fan MailB2B writing might seem like it's about pushing your services on potential clients, but it's really about delivering a solution to someone's problem right in their inbox. In this episode of B2B Craftworks,  Bree Weber shares her experience developing an original approach to ethical cold pitching.Learn more about Bree's ethical cold pitching program: coldpitchcopy.com/emailLearn more about B2BWI: https://www.B2BWritingInstitute.comSupport the show

Send us Fan MailB2B writing might seem like it's about knowing what you're doing, but it's really about being curious and asking the right questions. In this episode, Emma Siemasko shares her zeal for diving into the deep end as a B2B writer. Learn more about Emma's business and freelance coaching: https://storiesby.us/Listen to Emma's new podcast "Freelance Writing Coach":  https://www.freelancewritingcoachpodcast.com/aboutLearn more about B2BWI: https://www.B2BWritingInstitute.comSupport the show

Send us Fan MailB2B writing might seem like it's about writing, but it's really about being in business for yourself. Here's how Chris Collins learned that lesson transitioning away from academia and into B2B SaaS copywriting. Learn more about Chris's B2B SaaS copywriting company: https://christophercollins.co/Learn more about B2BWI: https://www.B2BWritingInstitute.comSupport the show

Send us Fan MailB2B writing might seem like it's about filling quotas, but it's really about understanding people. The journey of Editor in Chief and CEO of Fenwick, Chris Gillespie. Learn more about Chris's content team: https://www.fenwick.media/Learn more about B2BWI: https://www.B2BWritingInstitute.comSupport the show

Send us Fan MailChoosing freelance or full-time B2B writing seems like it's all about you, the writer. But it's really about who and how you want to help. https://www.jessebutts.com/www.b2bwritinginstitute.comSupport the show