The Length of Sweden: Erik Nohlin

In a few months I'm starting the journey of New Zealand (Tour Aotearoa), not only covering the distance in 30-40 days, but sharing the story on my journey. But what exactly do I want to share? How will the journey shape the story? How do I creatively manage my ideas whilst producing and riding consecutive days? In this new series, I'm talking with creative thinkers from inside the cycling industry, starting with Erik Nohlin. Some call him the Dark Lord, others call him a creative cycling messiah. Erik is the Creative Director on the Sagan Collection and the chief architect of a bikepacking movie called the Length of Sweden, the story that inspired me most. Erik shares his perspective on creativity, what drives him to create and the story behind the Length of Sweden and offers me advice on bringing my own journey to life. Pedaling Podcast is a show bought to you from New Zealand as I begin my cycle back home to Britain. I’ll be Pedaling 20,000km over a year with a mission to discover cycling stories across the world. I'm discovering my own journey at the same time, figuring out what drives me to cycle by asking others the same question.  Follow online at www.pedalingpodcast.com Instagram too http://www.instagram.com/pedalingpodcast