The Lessons Behind Scaling, Exiting, and Rebuilding GoSili

In this episode of The DTC Insider, Brian Roisentul sits down with Stacey Feeley, co-founder of GoSili, to talk about the full arc of building a mission-driven brand. Here's a glimpse of what you'll learn:Founding GoSili to create safe, plastic-free products for kidsEarly days: inventing silicone sleeves and DIY drop testsBreaking into mass distribution after Canada’s plastic banCustomer acquisition before e-commerce and social mediaLessons from trade shows and retail partnershipsThe Target dream and why it didn’t meet expectationsSelling the company to Evenflo and the challenges that followedBuying back the company and rebuilding from the ground upLaunching recycling initiatives for silicone productsExpanding into new markets like hospitality with the DRYNK lineThis episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.To learn more about BSR Digital, ⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠.