The Lessons I Learned Scaling My Practice episode artwork

EPISODE · Jun 11, 2025 · 31 MIN

The Lessons I Learned Scaling My Practice

from Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech · host Nextech

Since Dr. Tiffany McCormack began her practice with just a few employees, she’s grown into a full team offering everything from lasers and injectables to vaginal rejuvenation in a 12,000-square-foot facility featuring a surgery center and a medical spa.Scaling up is not without growing pains. From a close-knit team of 2 or 3 to a staff of 30, building the right company culture is the key to success. Opening up about navigating the competitive world of aesthetics, her focus on quality care and strong community connections makes her practice stand out. As co-chair of Hot Topics for The Aesthetic Society, Dr. McCormack gives us a peek into what’s trending right now, from the wellness boom in aesthetics and skin-rejuvenating exosomes to next-gen breast implants like Motiva and cutting-edge procedures like rib remodeling.About Dr. Tiffany McCormackAs the proud mother of two young children, Dr. Tiffany McCormack knows what a gift it is to become a mom. As a distinguished plastic surgeon, she knows the physical rigors that the body goes through during pregnancy and how to reverse their effects. She has helped many patients in the Reno, Nevada and Lake Tahoe, California areas to enjoy the best of both worlds—the joy of having children and the confidence that comes from looking and feeling your best.Learn more about Reno plastic surgeon Dr. Tiffany MCormackFollow Dr. McCormack on Instagram @drtiffanymccormackGuestTiffany McCormack, MDReno Tahoe Plastic SurgeryHostRobin Ntoh, VP of AestheticsNextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglow

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The Lessons I Learned Scaling My Practice

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How long is this episode of Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech?

This episode is 31 minutes long.

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This episode was published on June 11, 2025.

What is this episode about?

Since Dr. Tiffany McCormack began her practice with just a few employees, she’s grown into a full team offering everything from lasers and injectables to vaginal rejuvenation in a 12,000-square-foot facility featuring a surgery center and a medical...

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