EPISODE · Jul 27, 2023 · 7 MIN
The Letter in Question • Finding the Words
from Mission Forward with Carrie Fox · host TruStory FM
Earlier this month, I gathered with colleagues to review updates to a brand guide. We were deep in the language preferences section of the guide when the team came upon a point of tension. All agreed to capitalize racial, ethnic, and cultural identities such as Black, Asian, Latino, and Navajo. Still, there was disagreement among those who wished to capitalize White and those who wanted to lowercase white.This week’s essay comes from the Finding The Words column, a series published every Wednesday that delivers a dose of communication insights direct to your inbox. If you like what you read, we hope you’ll subscribe to ensure you receive this each week. (00:00) - Welcome to Mission Forward (00:56) - The Letter in Question
What this episode covers
Earlier this month, I gathered with colleagues to review updates to a brand guide. We were deep in the language preferences section of the guide when the team came upon a point of tension. All agreed to capitalize racial, ethnic, and cultural identities such as Black, Asian, Latino, and Navajo. Still, there was disagreement among those who wished to capitalize White and those who wanted to lowercase white.This week’s essay comes from the Finding The Words column, a series published every Wednesday that delivers a dose of communication insights direct to your inbox. If you like what you read, we hope you’ll subscribe to ensure you receive this each week. (00:00) - Welcome to Mission Forward (00:56) - The Letter in Question
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The Letter in Question • Finding the Words
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