The LEVIA Story with Kristin & Eric Rogers

Send us Fan MailIn this episode of the Ready To Drink Podcast, Nate Fochtman sits down with Kristin and Eric Rogers, the husband-and-wife founders who built, sold, and recently bought back their cannabis beverage empire, LEVIA. Transitioning from careers as "recovering marketers" for massive blue-chip brands like AT&T and Home Depot, the duo discusses the grit required to move from a kitchen-top concept in 2017 to a facility-based powerhouse.The conversation dives deep into the "Retail Reality" of the beverage industry, including:The Founder's Buyback: The strategic decision to reclaim their brand two weeks ago and return to independent roots.Effects-Based Branding: Breaking down the science behind Achieve, Celebrate, and Dream to simplify the consumer experience.Parenting & Prohibition: A candid look at normalizing plant medicine at home while maintaining strict 21+ boundaries and label transparency.The Regulatory Landscape: Why federal banking, trademark protections, and state-level bills, like the upcoming Pennsylvania Hemp Beverage Bill, are critical for institutional readiness.Check out LEVIA.BuzzMore stories at ReadyToDrinkPodcast.com + YouTube + Spotify + Apple PodcastsSupport the showPresented by The FreeMind Group - FMGStrategy.com